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Academic Journal

The 101 calorie mini pack: the interaction between numerical and verbal marketing cues.

Subjects: LABELS; CALORIE; NUTRITION

  • Source: Marketing Letters; Jun2018, Vol. 29 Issue 2, p225-239, 15p, 1 Color Photograph, 1 Illustration, 1 Chart, 1 Graph

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Academic Journal

Visual attention, buying impulsiveness, and consumer behavior.

Subjects: CONSUMER behavior; IMPULSE (Psychology); POINT-of-sale systems

  • Source: Marketing Letters; Mar2018, Vol. 29 Issue 1, p23-35, 13p, 1 Color Photograph, 2 Charts

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Academic Journal

The effect of loyalty program expiration policy on consumer behavior.

Subjects: CUSTOMER loyalty programs; CONSUMER behavior; EXPIRATION

  • Source: Marketing Letters; Dec2017, Vol. 28 Issue 4, p537-550, 14p

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Academic Journal

If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products.

Subjects: DECISION making; CONSUMER behavior; CONSUMER preferences

  • Source: Marketing Letters; Dec2017, Vol. 28 Issue 4, p651-662, 12p

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Academic Journal

The vices and virtues of consumption choices: price promotion and consumer decision making.

Subjects: CONSUMER behavior; PRICES; CHOICE (Psychology)

  • Source: Marketing Letters; Sep2017, Vol. 28 Issue 3, p461-475, 15p

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Academic Journal

Creating ethical brands: the role of brand name on consumer perceived ethicality.

Subjects: BRANDING (Marketing); BRAND name products; BRAND equity

  • Source: Marketing Letters; Sep2017, Vol. 28 Issue 3, p411-422, 12p

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Academic Journal

Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing.

Subjects: PRICING; MARKETING; CONSUMER behavior

  • Source: Marketing Letters; Sep2017, Vol. 28 Issue 3, p437-447, 11p

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Academic Journal

Investigating the unobserved heterogeneity in consumers' sensitivity to the price of gasoline.

Subjects: GAS prices; CONSUMER behavior; MARKETING

  • Source: Marketing Letters; Sep2017, Vol. 28 Issue 3, p477-490, 14p

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Academic Journal

Sounds that make you smile and share: a phonetic key to prosociality and engagement.

Subjects: PHONETICS; ECONOMIC decision making; CHOPSTICKS

  • Source: Marketing Letters; Jun2016, Vol. 27 Issue 2, p273-283, 11p, 1 Chart, 1 Graph

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Academic Journal

The multicollinearity illusion in moderated regression analysis.

Subjects: MULTICOLLINEARITY; REGRESSION analysis; MARKETING

  • Source: Marketing Letters; Jun2016, Vol. 27 Issue 2, p403-408, 6p, 1 Chart

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  • 1-10 of  57 results for ""CONSUMER behavior""